If you own a spray tanning business, it’s worth taking the time to create a marketing plan so you can maximise your business’s exposure and attract new and loyal customers.
Spray tanning is a key part of the beauty industry. The UK’s Beauty and Personal Care industry alone is projected to reach US $16.85bn in 2024, which means there is a clear market for services and products of this nature. However, as the industry becomes more saturated, it’s all about standing out from the crowd and offering something truly remarkable to customers.
Host your events
It can be beneficial to place a focus on events outside of your day-to-day business structure. For example, you could host events to attract your target audience and gain more coverage, whether through word-of-mouth, publications or social media. Look out for wedding fairs and beauty conventions in the surrounding area to get your name out there and enjoy yourself.
If you don’t have the means to host or attend an in-person event yet, you should make use of social media to stream live events, workshops and tutorials.
Offer discounts
Discounts are a great way of standing out from the crowd. The right discount can prompt a customer to choose your service over another in a split second. You could issue birthday discounts or student discounts to generate return visitors and encourage more people to sign up.
If you work near local businesses, you could offer employees a discount to help get your name out there. A simple 10% discount can help you establish a clear customer base and build stronger relationships with other businesses. This in itself can be helpful if customers and businesses with your discount recommend your services to others.
Invest in spray tanning courses to boost skills
An experienced team means you can not only showcase this as a unique selling point, but you can also charge prices that reflect the quality of the service. Investing in accredited spray tanning courses means you’ll have something to show for the time and effort given. If your team can perfect their application and learn more about the best products, you’ll strengthen your presence in the market – and customers will be thankful for the quality of the service they’ve received.
Loyalty and referral programs
Building customer loyalty is a great thing for a business. It can take the weight off your shoulders if repeat bookings from returning customers are helping you stay afloat, reducing the need to attract new customers all the time. Introducing a loyalty program is a great way to do this. Meanwhile, referral schemes mean your existing customers can be rewarded for bringing in new customers.
