Ziff Davis—the billion-dollar New York-based digital media and internet company known for brands like Moz, SMTP.com and Kickbox—is launching a branch of its Campaigner integrated marketing automation tool in Newcastle.
Campaigner is a powerful multi-channel marketing automation platform that provides email and SMS marketing, customer-journey automations, conversion tracking, and Reputation Defender tools.
With offices around the world, Campaigner’s new Newcastle home will mark their first serious entry into the UK market. Focused on sales support, customer service and marketing, the Newcastle office is currently up and running on a remote basis and will shortly become a fully-fledged on-the-ground office in the Royal Quays Business Centre.
Campaigner Combines Email and SMS Marketing for Greater Engagement
While its 1999 founding date is ancient history in the grand scale of the internet, (five years before Facebook, six years before YouTube, and seven years before Twitter), Campaigner is a relatively new brand for the venerable Ziff Davis, founded in 1924.
Campaigner’s Newcastle office will be their first entry into the United Kingdom. It’s a huge opportunity for UK businesses to take advantage of SMS marketing, an underutilised tool by many local companies, and benefit from the support of a dedicated local team.
Integrated SMS Marketing Is up to 6x as Powerful as Email Marketing Alone
Marketers familiar with email best practices will likely have exposure to database segmentation, scheduled broadcasts, opt-in forms and drip campaigns, all of which are services Campaigner offers. But many email marketers completely overlook the power of SMS to enhance their campaigns through multi-channel marketing.
While it is not uncommon in the email marketing world to see open and click-through rates in the single-digit percentages, almost 90% of SMS are read within the first three minutes of delivery.
When you consider that people check their phones an average of 85 times per day, it is hardly surprising that Campaigner users see up to 6x more conversions and sales when they integrate SMS with their email campaigns.
With powerful personalisation available to make your messaging targeted and approachable, this is a potent tool that local businesses should take note of.
DISCOVER THE POWER OF SMS MARKETING
Are You Personalising Your Customer Journey?
Imagine being able to map out your customer journey on an easy, intuitive visual interface. You can look at key opportunities and drop off points, and customise your messaging based on customer readiness.
If you are experiencing drop-offs, you may time an SMS message to nudge people to return to your store and make a purchase. Or you may choose timely email reminders based on actions a customer has taken, such as items in their shopping cart. Campaigner’s workflow automation tools gives business owners the power to precisely calibrate their messaging across multiple marketing channels.
If You Aren’t Tracking Conversions, You’re Marketing in the Dark
An old business trope has a marketing executive saying to a colleague “I know that half of our marketing budget is getting results, I just don’t know which half!”
That marketer clearly was not a user of Campaigner. Their conversion tracking tool allows you to measure the true impact of your campaigns through a mixture of total conversions, conversion value, and conversion frequency. This way, you’ll know exactly which automated workflows are bringing you value, and will be able to make targeted improvements to increase your revenue and performance.
Look After Your Business With Campaigner’s Reputation Defender
The average email list depreciates in value by 30% every year. People change their email addresses, leading to rising bounce rates. Some people unsubscribe, and others, more damagingly, reach for the “report spam” button. Still others create “honeypot” email accounts, specifically designed to entice businesses who are not following email best practices to send (accidentally or otherwise) an unsolicited email, so they can pounce with a spam complaint or worse.
Fortunately, Campaigner has got your back. Their Reputation Defender tool is a premium service that scans through your subscriber list and automatically flags dubious emails for removal.
Competitive Pricing for the UK Market
Campaigner’s long-awaited entrance to the United Kingdom means that local businesses can benefit from pricing packages starting from just £42 per month. With a number of different options and packages available, you can select the price level that best suits your budget and business goals, and sample the product with a 30-day free trial.
A leading marketing tool from a prestigious company at the top of their game, Campaigner is an exciting new addition to the local business landscape. From restaurants and pubs that want to build a database of customers who are informed of special offers and events, stores who wish to incentivise repeat purchases, eCommerce operations who want to drive sophisticated targeting campaigns, and digital marketers who want to build a community and grow their followings, Campaigner has the cutting-edge solution that you are looking for.
