This year’s North East Football Writers’ Association Personality of the Year Award, presented in association with The Sir Bobby Robson Foundation, will honour Tony Mowbray.
Tony, who hails from Saltburn-on-Sea, is closely connected with both Middlesbrough and Sunderland. Yet it is his resilience, humility and enduring love of the game that distinguish him as a figure who rises above traditional football rivalries.
The former Ipswich captain, who also managed at Hibernian, West Bromwich Albion, Celtic, Coventry, Blackburn and Birmingham, will be recognised at the 46th North East Football Writers’ Association’s awards night in Durham on Sunday (1 March).
Tony says:
“I’m so honoured to receive this special award and so proud to have been moulded in the North East and brought up with the values that people of this part of the world bring to supporting their football club.
“I first experienced Ayresome Park as a seven-year old with my dad, smelling the Bovril and watching Jack Charlton’s amazing team of the mid 70’s.
“St. James’ Park was where I made my league debut in 1982 against Kevin Keegan and Mick Channon up front for Newcastle and, of course, I had an amazing experience managing Sunderland at The Stadium of light, feeling the warmth and incredible support that the supporters gave the team and indeed myself.
“I feel very lucky to have experienced the huge passion and emotion football brings in our part of the world, not just in the stadiums, but in our communities, too.”
Recognising someone who uses their position in football to benefit the wider community, last year the Personality of the Year Award was given to Newcastle United defender, Dan Burn.
Colin Young, Secretary of the North East Football Writers’ Association, says:
“Tony was an extremely popular choice for this award. He’s a man from and for the North East, and someone we can all be proud of.
“Whether he’s speaking passionately about the game, supporting community initiatives and charities, or showing immense courage in facing his own health issues, he conducts himself with an honesty and humility that inspires us all.”
The North East Football Writers’ Association Awards night, sponsored by H. Malone and Sons as part of their centenary celebrations, celebrates the best of North East football and is held annually at the Ramside Hall Hotel in Durham.
This year’s event will, once again, raise funds for The Sir Bobby Robson Foundation, which is part of Newcastle Hospitals Charity.
All the money raised will go towards construction of the £30m Sir Bobby Robson Institute, a world-leading cancer trials hub for the region at the Northern Centre for Cancer Care, Freeman Hospital, Newcastle.
With over £20 million raised so far thanks to the generosity of Sir Bobby Robson Foundation supporters, support is now crucial to raise the final funds to complete and fully equip The Sir Bobby Robson Institute by 2027.
The North East Football Writers’ Association Awards are voted for by football writers across the region and reflect achievements in the 2024/2025 season.
Other recipients this year include Dan Ballard (Sunderland) Men’s Player of the Year, Katie Kitching (Sunderland) Women’s Player of the Year, Lewis Miley (Newcastle United) Young Men’s Player of the Year and Katy Watson (Sunderland) Young Women’s Player of the Year.
Special recognition awards are also being presented to Spennymoor Town after their FA Trophy Final journey last season and Middlesbrough FC Women, who won promotion to the National League North and are currently chasing a second successive promotion to the WSL2.
There will also be other special awards presented, in honour of journalists Bob Cass and John Fotheringham, which are awarded for outstanding service to North East football and presented, as a surprise, on the night.
Previous winners of the North East Personality of the Year trophy, in Association with The Sir Bobby Robson Foundation, are:
- Dan Burn
- Gary Bennett
- Jill Scott
- Chris Kamara
- Luke O’Nien
- Steph Houghton
- Alan Shearer
- Jermain Defoe
- Steve Harper
- Robbie Elliott
- Niall Quinn







