A new paint colour designed by a Teesside University student for an eco-friendly paint manufacturer is winning critical acclaim.
Daniel Lovatt, a BA (Hons) Interior Design student in Teesside University’s MIMA School of Art & Design, has collaborated with COAT to create a custom paint, which he has named Darlington in a nod to where he lives.
The on-trend new colour described as a ‘grubby grey green’ has been recognised as Colour of the Month by North East Living magazine, as well as being featured in The Independent and The Sunday Times.
Darlington was originally intended to be a limited-edition colour, but its huge popularity has led to it being introduced into COAT’s permanent collection.
“It was an amazing opportunity, and I loved every minute of it,” Daniel said of his collaboration with COAT.
“I wanted to choose a green as it has a nod to the history of the period cottage I’m renovating in Darlington, which was previously owned by the Backhouse family who were famous botanists, so I thought that would be a nice touch.
“Every step made me smile and it was a fantastic process to develop a colour when paint has been such a big part of my life for so many years.”
“I’ve always admired COAT since they launched, as they are a climate positive paint company, and their ethos is something I think is a great asset to the interiors community.”
Daniel has a large social media following and runs his own business as a content creator, interiors influencer and freelance designer while he works towards developing his own design studio.
He added: “All I have ever wanted since being young is to do something creative and that I love to do, so I feel like I am building solid foundations to achieve this moving forward.”
The BA (Hons) Interior Design course at MIMA School of Art & Design enables students to develop key skills in architectural drawing, spatial planning and trend forecasting in a creative environment.
It is fully accredited by the Society of British and International Design and provides students with outstanding opportunities to collaborate and network with industry on live projects.
Laura Sillars, Dean of MIMA School of Art & Design, said: “We are delighted for Daniel and the recognition he has received for his work with COAT.
“This collaboration represents an excellent opportunity for him as he continues to showcase his outstanding talents both in the classroom and in partnership with industry.
“We pride ourselves on providing excellent support to students on their creative journeys and all of Daniel’s tutors are thrilled to see this success. I also really love this paint colour, it’s a contemporary classic for sure.”
COAT offered Daniel the opportunity to design and produce a custom paint colour as part of its No. 31 series, in which it partners with designers to create new and exciting colours.
The Surrey-based company is entirely carbon-neutral, utilising sustainable materials and a full-loop recycling process, as well as developing a low volatile organic compound (VOC) formula which is kinder to the environment.
Rob Abrahams, Co-Founder of COAT, said: “We love creating and launching distinct new colours based on trends and tastes, which is why we have our No. 31 collaborations, working with inspiring individuals like Daniel to create exciting new tones.
“We worked closely with him on his bespoke Darlington colour, and we’ve been utterly blown away by its success.”
Study Interior Design at Teesside University
Darlington by COAT and Daniel Lovatt