Showcase your office not just as a workplace, but as a dynamic environment that actively communicates with everyone who visits. Colours, furniture, improvements, and even plants, tell your brand’s story. Take time to ensure that the message they send attracts attention, inspires and builds trust among business partners and would-be employees, instead of putting them off and creating a feeling of monotony and disorganisation. In today’s competitive world, the right office layout and equipment is an investment in your firm’s attractive image. This article explores the ways of transforming an ordinary office into a place that attracts customers, talent and contributes to your business’s success.
The difference office aesthetics makes in how business partners perceive your company
Designing aesthetically pleasing office interiors is not only a matter of taste, but a strategic investment in the success of a business. Upon entering the office, a customer or a prospective employee should immediately feel welcomed and enjoy its professional mood. Interiors marked with colour harmony, adequate lighting and functional furnishings enhance the first impression they impart on employees, as well as add to their comfort during work. Carefully designed spaces with clear divisions into zones for work and rest and palpable attention to detail build trust and instil the belief in employees and customers that the company is a reliable, professional partner that cares about them.
How can a well-designed office ensure good repute for a company?
The office is a complex environment with many spaces and special furniture designed to meet the diverse needs of employees. Interestingly, it is not exclusively older offices and their equipment that pose a challenge to workspace designers. Even in modern buildings and offices, they can find opportunities to optimise the use of space to make the whole look better in the eyes of business partners and to support the work of employees. Below, you can read about some aspects to consider in order to improve your corporate image through thoughtful office space design.
Good use of available office space
Many companies fail to suit their workplaces to the ways their people work or diversify the types of workstations. The lack of suitable solutions for those who need silence to do conceptual work, hold a video conference or discuss a project as a team has a negative impact on employee wellbeing and efficiency. Even in smaller organisations, it is possible to create special areas for focused work or customer meetings with the use of dedicated Hushoffice acoustic pods. Introducing the solutions like hushFree.S booths improves the function of the space and contributes to building a positive corporate image in the eyes of current and prospective employees and business partners. Made to acoustic Class A as per ISO 23351-1:2020, the pods ensure users the privacy of their conversations, cutting off all unwanted sounds from the floor at the same time.
Providing varied workstations also demonstrates the company’s commitment to the personal and professional development of its team.
Eliminating excess auditory and visual stimuli
One of the most common problems in open-plan offices that adversely affects how potential employees perceive companies is the excess of stimuli of various kinds. Their experience of, for example, calling a customer in such an environment can contribute to the organisation’s repute eroding.
This is why contemporary office design must offer much more than aesthetically pleasing décor and advanced technology. Companies should make sure they have the right acoustic solutions, such as specialised acoustic panels, sound-absorbing flooring, upholstered furniture, and, ideally, distribute acoustic booths like the hushFree.L multi-person pods around their open floors to facilitate brainstorming sessions or large team videoconferencing. The pods are great as extra meeting rooms to be used for customer meetings, recruitment process and business presentations. They can be arranged as desired, with the option of fitting furnishings such as a pre-assembled table and sofas and additional coffee tables. The highly efficient ventilation in these acoustic pods improves comfort during various activities.
Designing with neurodiversity in mind
The neurodiverse design, also known as universal or inclusive design, aims at benefiting all users in a workspace. A major importance of creating such inclusive environments lies in responding to the diverse expectations and requirements of all employees, which provides for their comfortable and effective work every day.
Managing flexible working spaces in a dynamic environment
Facing the rapidly changing work environment, more and more organisations are choosing to cut down on permanent workstations to reduce rental costs and make better use of available office space. Although such a strategy has some benefits, it also leads to difficulties in finding available and suitable workstations. The lack of a permanent workstation can cause frustration among employees and negatively affect the perception of the company as an attractive employer.
To remedy this, organisations should put in place advanced workspace booking systems and, with the right furniture like hushSpot coworking tables, create flexible zones for work that can be completed without needing to find a permanent workstation. The introduction of coworking areas in open space offices promotes collaboration and the exchange of ideas, becoming a place for dynamic interaction.
